商务英语敲门砖第6期:营销方案讨论 商务英语专业

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简:Now we"ve decided to go global, what form of entry should we use to get into the US market?

杰克:Well, as you saw in my strategy plan, I think that a joint venture would be the best choice. What do you think?

简:I think for our type of consumer products a joint venture is not suitable because we don"t necessarily need a local partner.

杰克:But their local market knowledge could be invaluable.

简:But there are easier ways to gain that local knowledge.

杰克:So what is your suggestion then?

简:I think we should acquire the services of a distribution agent as well as a business consultant. These are relatively inexpensive ways to gain local knowledge