in the case of Discussion,of,the,Management,Construction,of,the,Interpretation,System,in,Pingle,Ancient,Town

　　Abstract: Tourism interpretation system refers to making tourist understand specific information by means of communication media so as to realize the basic functions of resource protection, service and education. The paper, based on previous studies on the current situation of Pingle Ancient Town, proposes that to provide tourist with complete process and experience of travelling by using static writing interpretation, dynamic commentary of tour guide and touring lines. At the same time, personal suggestions are also proposed for the construction of tourism interpretation system in Pingle Ancient Town.
　　Key words: Pngle Ancient Town; tourism interpretation system; Management construction
　　During the entire process of traveling, information which helps tourist understand the scenic spot’s environment and action are necessary, interpretation system serves as an important method for providing this kind of information. Aiming at providing brief introductory information, locations, routes and names, interpretation system is the fundamental component in many factors of the scenic spots, therefore the planning and the design of the tourist interpretation system are of significance.
　　1. The Feature of the Scenic Spots in Pingle Ancient Town
　　Pingle Ancient Town is located in the 93 kilos southwest of Chengdu and 18 kilos southwest of Qionglai. The west of Pingle is adjacent to Ya’an and Kangzang, and the east of Pingle is connected with Linqiong and Chengdu. Since Qin Dynasty and Han Dynasty, Pingle has been the important town on the Road of Silk and Southern Sichuan. The well-preserved 22 ancient streets, stores and “Leshan Bridge” are vividly demonstrating the ancient style of the business activities in the western Sichuan, which is considered as a western-China version of “Riverside Scene at the Pure Moon Festival”. Two scenic spots in Qionglai, Jinhua Mountain and Emerald, are only three kilos away from the center of Pingle. Tiangong Temple’s cliffside images are the masterpiece in Tang Dynasty, and only two embossments of “Tian Ma Xing Kong” are preserved in our country. The ancient ruins of the richest, Sunye Wang, are still preserved on the road of southern Sichuan. Through years of vicissitudes, the ancient images of the harbor in Pingle and “Southern Silk Road” still exist, especially for the historical human spots, the business streets, the architectures and the nonmaterial culture, which illustrate the scene of the town’s business and folk customs with high historical, artistic, cultural and scientific value.