Strategies,for,Colleges,and,Universities,to,Train,the,Art,Design,Personnel,Based,on,Market,Demands:to and for

　　Abstract: The students who graduate from an artistic design program often receive cold eyes from people at the employment market full of fierce competitions, because they are in shortage of the practical experience. Through an investigation, it is found that the reason for this phenomenon is that the model of colleges and universities to train the art design personnel has been unable to the market demands. The update of the training model of a school is a process for a long time actually, and simultaneously the market demands on personnel changes more and more quickly.
　　Key words: Market Demand; Colleges and Universities; Art Design; Personnel Training
　　1 Introduction
　　At the present stage, the employment problem of the graduates from colleges and universities has converted to be a common phenomenon-level issue.
　　However, the students who graduate from an artistic design program often receive cold eyes from people at the employment market full of fierce competitions, because they are in shortage of the practical experience.
　　Before, the strategies for colleges and universities to train personnel are analyzed, it is necessary for us to clearly know what the employment market oriented at artistic design program is like and what personnel such a market needs.
　　Subsequently, the market demand can be analyzed further, and also the strategies for colleges and universities to train personnel should be improved according to the actual demands.
　　2 Analysis of the Employment Market Oriented at Artistic Design Program
　　The employment market, which is oriented at artistic design program, mainly comprises of the advertising companies and decoration designing companies and so on. These kinds of companies are private enterprises in most cases and simultaneously propose a relatively low starting point. There are a great number of these kinds of companies at market, and also they are very small in scale and have fewer employees. In such an environment, the requirement of these companies on employees is of particularity.
　　3 What Personnel the Market Needs
　　3.1 "Hot Plug" Personnel
　　Generally speaking, the advertising design companies with small sizes put forward a higher requirement on the working efficiency of individuals. In other words, the personnel that the companies expect to employ should be not only with a powerful ability in "one-man operation", but also with very strong adaptability. In the mean time, it is necessary for these abilities to complete a task within a very short time. This is the brought-to-use capability, which is commonly discussed by the modern enterprises. This is also the reason why work experience of three to five years is marked significantly in the requirement on the technical positions of recruitment advertising of a great number of employing units. To a great extent, this also imposes obstacles on the road of a large number of new graduates to hunt for a job.