商务英语(案例分析) 商务英语案例

The great Atlantic and pacific tea company Background

Founded:（建立）

1859 by George Huntington Hartford and George Gilman

Headquarters:(总部)

Montvale, NJ

Number of Stores:（连锁店）

395

Retail Banners: （零售旗帜）

A&P, Waldbaum"s, The Food Emporium, Super Fresh, Pathmark and Food Basics Annual Sales Volume:（年销售量）

$8.8 billion of Total Sales for fiscal year 2009 ended Fepuary 27, 2010

Scope of Operations:（经营范围）

8 U.S. states (Connecticut, Massachusetts, New York, New Jersey, Pennsylvania, Delaware, Maryland),Virginia, and the District of Columbia

Own Brands:（自己的品牌有）

America"s Choice, America"s Choice Healthy Kids, Hartford Reserve, Live Better Wellness,

America"s Choice Gold, Smart Price, Greenway, Via Roma

Nearly 150 years ago, The

Great American Tea Company opened a store on Vesey Street in New York City and began selling tea, coffee and spices at value prices. Soon stores sprung up all around the metropolitan area and salesmen took their wares to the road in horse-drawn carriages bound for New England, the mid-west and the south.

In 1869 the Company was renamed the Great Atlantic & Pacific Tea Company, in honor of the first transcontinental railroad and hopes of expanding across the continent.

营销marketing

At the same time also manages（同时还经营）

Stores (药店)Real Estate（房地产）

Sustainability （可持续发展）

The Great Atlantic & Pacific Tea Company understands that being a good corporate neighbor and giving back to the community means more than just partnering with other organizations in support of important philanthropic causes.

Community giving

They are committed to being an upstanding corporate citizen and a good neighbor in every community that they serve. Their focus of corporate giving and community involvement is centered on the health and welfare of children. They are constantly

reviewing new opportunities to support causes related to this focus.（ 他们致力成为正直的企业公民, 在每一个社群的好邻舍, 我们服务。我们的焦点企业给予和社区参与主要集中在健康和福利的孩子。我们不断回顾新的机会来支持原因与此相关的焦点）

To Their Valued Trading Partners（对他们尊贵的贸易伙伴）The Great A&P Tea Company is committed to doing business electronically with its suppliers and other trading partners via Electronic Data Interchange (EDI). As a member of the Uniform Code Council (UCC), A&P supports the Uniform Communications Standard (UCS) in the United States.

Companies wishing to e-mail The Great A&P Tea Company with questions regarding EDI compliance for A&P"s United States operations should visit the Information & Specification link above and follow e-mail instructions posted there.

Corporation Governance Guidelines（管理指导方针）

机构audit committee （审计委员会）finance

管理manage

Management principle:（经营原则：）

Become clean, equipment perfect, hand type exquisite, maintain good shops, to provide customers with a high standard of service. In every store for each customer provides the convenience, accord with personal taste of food（成为清洁、设备完美、手式精巧、维护良好的商店，为顾客提供高标准的服务。在每一家店为每位顾客提供便利、符合个人口味的食品）

At A&P, they provide everyday solutions that nurture and enhance family living. Their mission is to be the "Supermarket of Choice," the place where people choose to shop, work, and invest. It is at the root of

everything we do, defining their common values and guiding how they operate as individuals and as a company.

Core Values: （核心价值）

Integrity and Respect:

They treat each of our customers, associates, vendors and investors with the integrity and respect deserving of a member of the A&P family.

Customer Focus:

They strive towards understanding and anticipating what their customers want, and more importantly, delivering what they truly value.

Teamwork:

They participate on teams and work well with colleagues to unleash the power of teamwork throughout their company.

Excellence and Accountability:

They take personal ownership for ensuring that we strive for excellence in all aspects of their daily responsibilities.

Learning:

They develop a spirit of inquiry and strive for ongoing growth and development.

Community and Social Responsibility:

They play an active role in enhancing the quality of life both personally and in their community 人力资源human resource

Number of Employees:（员工）

Approximately 48,000

President & CEO:（CEO ）

Sam Martin

Executive Chairman:（执行总裁）

Christian W.E. Haub

• Recruitment （选人）：

The company"s doors open to all people

• Internal recruitment system (内部“跳槽”) ：

Wanted to do and have the ability to do the job

• Talent International(人才国际化) ：

Employees go out and understand the international harmonization of standards

• Keep people(留人) ：

tried to create a warm family-like