不可告人的秘密 概览 食品行业不可告人的十大秘密

　　“上得厅堂，下得厨房，制成酸奶，压成胶囊。2012，皮鞋很忙。”当下调侃食品安全已成为一种时尚，调侃的背后更透出消费者对食品行业为赚取利润而“无毒不使”的痛恨与忧虑。事实上，食品制造商们不仅仅在生产原料使用上做手脚，他们还会通过标签与“扬长避短”的广告语、通过资助各机构的科学研究、通过游说政府等一系列不易令人察觉的伎俩来骗取消费者的青睐。下面就让我们一起来了解食品行业那些不可告人的秘密。
　　Bigger, juicier, saltier, sweeter, crunchier1). Most of all, more. The food industry and its nonstop marketing has been tabbed by many experts as a major player in the obesity epidemic. “The result of constant exposure to today’s ‘eat more’ food environment,” write Marion Nestle and Malden Nesheim in their book Why Calories Count, “has been to drive people to desire high-calorie foods and to become ‘conditioned overeaters.’”
　　Even as the food industry takes steps seemingly in the right direction—by launching campaigns to bring healthy products to schools, for example—wellness initiatives are often just marketing ploys2), contends David Ludwig, a pediatrician and coauthor of a commentary published in 2008 in the Journal of the American Medical Association (JAMA) that raised questions about whether big food companies can be trusted to help combat obesity. Ultimately, he has argued, makers of popular junk foods have an obligation to stockholders to maximize profits, which means encouraging consumers to eat more—not less—of a company’s products. Ludwig and Nestle, a professor of nutrition at New York University, both of whom have long histories of tracking the food industry, spoke with U.S. News and highlighted 10 things that junk food makers don’t want you to know about their products and how they promote them. Here’s a peek behind the curtain:
　　Junk food makers spend billions advertising unhealthy foods to kids. According to the Federal Trade Commission, food makers spend some $1.6 billion annually to reach children through the traditional media as well as the Internet, in-store advertising, and sweepstakes3). An article published in 2006 in the Journal of Public Health Policy puts the number as high as $10 billion annually. The bulk of4) these ads are for unhealthy products high in calories, sugar, fat, and sodium5). Promotions often use cartoon characters or free giveaways6) to entice7) kids into the junk food fold. On TV alone, the average child sees about 5,500 food commercials a year (or about 15 per day) that advertise high-sugar breakfast cereals, fast food, soft drinks, candy, and snacks, according to the Yale Rudd Center for Food Policy and Obesity. Compare that to the fewer than 100 TV ads per year kids see for healthy foods like fruits, veggies8), and bottled water.