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　　Abstract: In this paper, through the analysis and research on the current situation of the souvenir designs of the domestic and foreign revolution-oriented museums, it is expected that the essence can be absorbed and also dregs can be eliminated. Considering from multiple aspects such as the cultural intension, the market direction, and the characteristics of museum collection resources, on the basis of reserving the traditional revolutionary culture, and by breaking through the conventional thinking model, the decorative souvenirs, which are of educational significance and also can meet the demands of the times, are designed, promoting the transitional revolutionary education to drive Chinese people at every moment and educate Chinese people generation by generation. At the same time, the groups of consumers can be expanded, the sales amount of the souvenirs can be greatly increased, and the economic benefits of the red revolutionary museums can be improved. As a result, the red tourism can be promoted with higher efficiency.
　　Key words: Museums; Souvenir Design; Creative Industry
　　1 Introduction
　　At the present time, red tourism has changed into one of the most important route of multiple tourism products, in which the museums for the holy lands of all revolutions have become one of the places that almost tourists will certainly pay a visit to. In the process, the design of the souvenirs which are provided by all sorts of red revolutionary museums plays a very important role. It is one of the means to encourage the modern people to firmly bear the histories in mind and strive to be strong at every moment. Therefore, it can not only give a reflection to the specific historical events, but also can meet the demands of the modern people on the exhibition. Jiangxi province is not only the cradle of Chinese revolution, but also a holy land of revolution. The design of the souvenirs in the multiple red museums of Jiangxi province, should be give top priority to the exploration on the innovation, but does not stay at the original direction.
　　2 The Analysis on the Current Situation of the Souvenirs inside and outside Jiangxi Province
　　It has been well known in China that Jiangxi province was the cradle of Chinese revolution, in which a great number of red revolutionary museums with great memorial and education significance have been established successfully, such the Museum in memory of the "uprising on Aug. 1 Nanchang", the Most Beautiful Holy Land Red Capital Rui-jin in Revolutionary Period, and the Museum in memory of revolutionary heroes sacrificing their life in Shangrao Camp.