【Impact,of,M-Technologies,Report】 House of M

　　【Abstract】The purpose of the paper is that discuss the positive and negative impact of m-technology on business and customers. Also providesoverview somespecific characteristicsof mobiledevices. In society, mobile devices provide convenient way for people check email, browser information, download music and pictures when there are not computer around them (CNNIC 2010). For home communication, mobile devices make life easier. Mobile devices are used in check family members safety and care.
　　【Keywords】M-technology，navigation，customer，segmentation
　　1. Introduction:
　　Many people feel strange about the Mobile technology. In fact, Mobile technology is around as. In the next case, the mobile phone is the second generation mobile phone which supports GPRS, MMS, WAP services and Java programs. In China, mobile phone with Bluetooth has sold 82.31 million, and took up 9.96% in the mobile phone market in 2005，but before August 2006, this kind of mobile phone has sold 160.17 million, and occupied 22.01% in the market. So it is obviously the definition of Mobile technology is a broad category that includes all devices, protocols and infrastructures that allow one to communicate, interact and exchange data with an individual or systemanywhereandanytime.Examplesincludemobile phones,personaldigitalassistants,Palmtopcomputer(Pavilainen 2002). Palmtop computer means small size and have these functions browser internet, calculate, store information and software support.
　　2. Some characteristics of mobile device
　　In order to understand the impacts of mobile technology, it is helpful to take a better look at the characteristics of mobile device. The reason is that these features determine whether the mobile technology can be used widely.
　　Small and portable；Convenience and flexible；Intimacy of a mobile device(Paavilainen 2002)；Mobility and broad reach(Turban,E, Leidner, D and Mclean,E 2006)，Instant connection，Easy to switch on and off
　　3. Influences of m-technology in China
　　In China, M-technology applications are pervasive in several areas. Short message services, communication services, information services such as real-time traffic reports, news, weather, location-based services. All of these applications bring our life more comfortable, convenient, flexible, colorful and enjoyable. For example, in the first quarter of 2009, the number of usage of short message had got 138.82 millions(CNNIC 2009). The main targets are years under 30, especially under 25 years old, because stripling is the popularity leader.
　　4. Discuss the positive and negative of the impact
　　Positive impacts:Specific target group: time-savers and money-savers(Pavilainen 2012).Saving time and money which can be showed in E-bank using and website researching . Offer safety that users can connect to an emergence services, such as 110 and 112.
　　Consumer segmentation
　　Consumers are looking for different features when making a purchase decision. Customized feature become an important part of mobile device. In China, many younkers like listening music, So may mobile devices factories makeMP3-phonefortheseconsumers.Forbusinessman, these factories focus on smart phone, because this kind of mobile devices offer basic business activities such as browsing internet, checking email, viewing news and maintaining personal schedule.
　　Negative impact:Privacy in push services.Some third parties can track the location of individuals and use that information for questionable purposes.
　　Connection Reliability .Disconnection occurs very often, even in the best wireless environment. So it is vital that the connection and re-connection process can be accomplished as quickly as possible. But in China, if the connectionisintermitted,there-connectiontimeat least one minute.
　　5. Conclusion
　　After considering the information above, I can draw the conclusion that the mobile technology gives us more assistance, such as helping businessmen check emails on the way to workspaces, helping family takes care their family members’safety. According to his characters such as convenience, flexible, mobility and instant connect; people apply the mobile technology in business and daily life, such as chatting, entertainment, sharing feeling and business communication. In China, the location-based services application is popular in big cities by using in marketing, historical attractions and navigation. Users really feel the benefits of the service such as specific targets, saving time and money, safety services and so on. In feature, mobile technology will develop more. The weakness is keyboard and small screen. Keyboard can be overcome by using external connect keyboard or two-double keyboard. The screen can also connect to two-double and extended screen.
　　Bibliography:
　　[1] Wan, X. D.(2002). Statistics of China Mobile Phone Sales & Production 2002.RetrievedJuly 25, 2003,