地址里面的栋 英文_鐒︾偣璇嶆眹
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銆€銆€Beijing launched a global advertising campaign last week in an effort to lift the reputation of Chinese-made goods after a string of product recalls(鍙洖) and scandals.
銆€銆€The ad is believed to be the Government鈥檚 first ever branding campaign. The 30-second advertisement was initially launched on CNN Asia with the theme 鈥淢ade in China. Made with the world.鈥?It is currently running on the news network in Asia, and it is believed that the ad is set to be screened(鏀炬槧) in other markets, including North America.
銆€銆€In it, a series of goods with the 鈥淢ade in China鈥?label are shown to be manufactured in partnership with the best foreign firms to produce high-quality products. One of the featured products is an MP3 player described as 鈥淢ade in China with software from Silicon Valley(纭呰胺).鈥?Another is a fashion shoot that shows clothes with the label 鈥淢ade in China with French designers.鈥?A refrigerator is also shown with the label 鈥淢ade in China with European styling.鈥?
銆€銆€While China maintains one of the most robust(绮惧姏鍏呮矝鐨?绋冲浐鐨? export manufacturing industries in the world, Chinese goods have long suffered the reputation of being cheap, poorly made, and even hazardous(鍗遍櫓鐨? to your health. There have been product recalls of many Chinese products, from toothbrushes to toys to milk to the most recent controversy of tainted(鍙楁薄鏌撶殑) drywall(骞插,淇楃О鈥滅煶鑶忔澘鈥? exported to the United States.
銆€銆€The campaign was commissioned by the Ministry of Commerce(鍟嗗姟閮? to DDB Guoan(鍥藉畨DDB(鍖椾含)骞垮憡浼犲獟鏈夐檺鍏徃,涓浗涓€绾у箍鍛婂叕鍙? in Beijing, with the participation of industry groups: the China Advertising Association of Commerce(涓浗鍟嗗姟骞垮憡鍗忎細), the China Chamber of Commerce for Import and Export of Machinery and Electronic Products(涓浗鏈虹數浜у搧杩涘嚭鍙ｅ晢浼?, the China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts(涓浗杞诲伐宸ヨ壓鍝佽繘鍑哄彛鍟嗕細), and the China Chamber of Commerce for Import and Export of Textiles(涓浗绾虹粐鍝佽繘鍑哄彛鍟嗕細).
銆€銆€The advertisement can be seen on 鐪佺暐/u/vw/3844192.
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